Reinforcing irrational phobias.
How does one create a new breed of tastefully terrifying promotions for Shark Week? Don't show the shark. We worked toward creating a sense of immediacy with an under-produced online video sensibility and practically shot graphic elements.
Credits
Creative Director
Matt Mulder
Creative Leads
Brad Abrahams
Shawn Fedorchuk
Producer
Carrine Fisher
Designers
Ryan Gagnier
Nancy Zamierowski
Cody Cobb
Animators/Compositors
Nancy Zamierowski
Cody Cobb
Jance Allen
Editor
Shawn Fedorchuk
Live Action Directors
Matt Mulder
Brad Abrahams
Line Producer
Kipp Christiansen
EP/Head of Creative
Mark Bashore