What the hell’s a Leanforward? That’s the question we asked A&E when they asked us to help them unveil their neuroscientific discovery of the “Leanforward” viewer to the marketing world. They told us that Leanforwards were highly evolved viewers who preferred the kind of deeply engaging programming found on A&E. Recent studies had revealed that these “Leanforwards” actually leaned forward and immersed themselves in both the programs and the ads. This made them “humans of interest” to the media buying and planning hominids housed in North America’s innumerable marketing and media buying firms. It also made the “Museum of Leanforwards” the perfect pilgrimage for aficionados of high engagement marketing.

View The Museum of Leanforwards

 

Credits

   
Executive Creative Director
Jeff Long
Executive Producer
Todd Brandes
Creative Director
Anthony Vitagliano
President
Don McNeill
Interactive Creative Director
Erik Reponen
Creative Director
Camm Rowland
Creative Lead / 3d
Chad Ashley
Interactive Developer
Lance Hornback
Interactive Creative Lead
Peter Reid
Senior Producer
Andrea Biderman
Interactive Producer
Jason McClaren
Dina Morales
Copywriter
Kevin Walsh
Designer
Jason Esser
Producer
Chris Hill
3d Artist
Todd Kumpf
Wes Burke
Chris Green
Flash Designer
Matt Pennetti
Production Artist
Eric Powell
Flash Designer
Luis Hurtado
Flash Developer
Shant Parseghian
Editor
Dave Tousignant