After one of the hardest shoots I have ever done, lots of little tweaks in post -- the spots are FINALLY airing.

I am really proud of the work and think they turned out really well.

Miller Genuine Draft - One and the Same
Miller Genuine Draft - Fresh

Credits:
Director: Eric Anderson
Editor: Andrew Maggio
Artists: Chad Ashley, Amador Valenzuela, Jeremy Stuart, Dennis Wilkins, Aaron Kemnitzer, Mike Campobasso.
Producer: Colin Davis
EP: Kent Smith
Music: Squeakeclean
Agency: Y&R. Great team: Ryan Boblett (Art Director), Brad Harvey (Copywriter) & Kara Pierce (Producer)
Some behind the scenes on the two spots.

Poor Man's Case Study.

Fresh - Eric at the Keg Cap

Fresh - Ice Tests. Most of the ice in the spot is CG.

Fresh - Ice Tests in Motion
Shot 103 Breakdown

Fresh - Resin on the Glass. We smashed real glasses with "ice" on them.

Fresh - Smashing the Glass. Nothing beats the real thing. Special foam designed not to slosh.

One Same - Schematic of yard and beta of camera move (changed for final production)

One Same - Setting up the ginormous moco rig

One Same - Blocking with Moco move. Yep, that is the crew in the backyard serving as meatprops.
Moco Blocking Move

One Same - Same move, but our hero Pool take (the real environment was shot first, prior to the stage of the bar)
Pool Take

One Same - The raw video tap of the two takes, straight from the camera, ganged up... Lots of wee tweaks but as you can tell, matched pretty well.
Video Tap from set