Disrupt the system
I like the idea of blowing shit up. I always have. Maybe it's the boy, the kid, in me. I love progress and I've come to despise anything that gets old or moldy or set in its way. I just want to blow shit like that up. That's why I love the industry now. Love the way people are communicating and taking in media. Love the way all the rules are getting bent and broken. Everything is getting flipped on its head. The financial industry. The car biz. The Government. And especially the MarCom industry. We have an internal mantra which is all about "disrupting the system." It permeates everything we try to do. So I am always on the lookout for anyone who's doing it successfully. These are two of my favorite cats. They each go about it differently but the result is the same. To use a British turn of phrase, "they take the piss" out of their respective targets.
If you haven't run across www.wwtdd.com (What Would Tyler Durden Do?) then you are missing your daily laugh. This is the only site I have gone to every day for the last 3 years. It's silly fun. But if you despise celebs as much as I do, then you have to check him out. He eviscerates them....in a funny way of course.
The other guy I like is Bob Lefsetz. He has a daily newsletter, The Lefsetz Letter (www.lefsetz.com). He's a music industry guy who writes about the idiocy of that industry and their continuing freefall from any of the values that ever made it good. He's always on point, never wavering. Sure, he's pissed off all the time but he never tires. I respect that.
Both of these guys are disrupting the system in their own way. It only takes a little.
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